Meta Commerce (Facebook & Instagram Shop)

Meta Commerce connects your webshop with Facebook Shop and Instagram Shopping. Your products are automatically synced, making them visible to millions of potential customers on Facebook and Instagram. Customers who see your products on Facebook or Instagram are redirected to your own webshop to check out.

To link your webshop to Meta: 1. Go to E-commerce → Meta Commerce 2. Click 'Connect with Facebook' 3. Log in with your Facebook account 4. Select your Facebook page and business account 5. Choose or create a product catalog 6. Confirm the connection After connecting, your products are automatically synced.

After connecting, two feed URLs are generated: • CSV Feed — for Facebook/Instagram Shop (fetched automatically) • XML Feed — for Google Shopping (Google Merchant Center) The feed URLs are visible on the Meta Commerce page and can be copied for manual configuration. The CSV feed contains all active products with title, description, price, stock, images, brand, condition, and more.

Products are synced in three ways: 1. Real-time: every price or stock change triggers a delta sync to Meta (within 5 minutes) 2. Daily: every night at 03:00 UTC the full catalog is synced 3. Manual: via the 'Force full sync' button on the Meta Commerce page This ensures customers on Facebook and Instagram always see current prices and stock levels.

For best results on Facebook and Google Shopping, you can fill in extra fields for each product: • Brand — the product brand name • Condition — new, refurbished, or used • GTIN/EAN — the product barcode • MPN — the manufacturer's part number • Google Product Category — the category per Google's taxonomy • Gender and Age Group — for clothing and accessories Find these fields in the product form under 'Marketplaces (optional)'.

On the Meta Commerce page you'll see a catalog error overview: • Critical errors — products not shown (e.g., missing image) • Warnings — products missing information (e.g., no brand) • Suggestions — low-priority improvements Diagnostics are automatically updated every hour.

To disconnect Meta Commerce: 1. Go to E-commerce → Meta Commerce 2. Click 'Disconnect' 3. Confirm Your products will gradually disappear from the Facebook and Instagram catalog. Products in your webshop remain unchanged.